CAJ | 학술논문

目前，我国的旅游业正进行产品升级与转型阶段，由传统的山水观光旅游转变为休闲度假旅游，旅游主体、旅游方式、客源地选择等都出现了新的趋势，因此对休闲旅游业开展研究，提升旅游产品质量就显得十分重要。本文通过问卷调查统计，借助QFD理论模型，对来太仓的游客的需求进行了分析，并就将来太仓旅游如何进一步提档升级提出了建议和意见。
목전，아국적여유업정진행산품승급여전형계단，유전통적산수관광여유전변위휴한도가여유，여유주체、여유방식、객원지선택등도출현료신적추세，인차대휴한여유업개전연구，제승여유산품질량취현득십분중요。본문통과문권조사통계，차조QFD이론모형，대래태창적유객적수구진행료분석，병취장래태창여유여하진일보제당승급제출료건의화의견。
At present, China's tourism industry is in the stage of upgrading products and transition and the stage of the transformation from traditional sightseeing tourism to leisure tourism, and there is a new trend emerged in the aspects of tourism main body,ways of tourism,tourist group choice;therefore it is very important to study the leisure tourism industry and improve the quality of tourism products.Through the questionnaire survey statistics, using QFD theory model, the demand for visitors to Taicang is analyzed,and suggestions and opinions are put forward to further upgrade Taicang tourism in the future.