武汉纺织大学学报
武漢紡織大學學報
무한방직대학학보
Journal of Wuhan Institute of Science and Technology
2015年
2期
40-43
,共4页
中青年%服装%女性%性格%消费者%购买行为
中青年%服裝%女性%性格%消費者%購買行為
중청년%복장%녀성%성격%소비자%구매행위
Young and middle-aged%clothing%women%personality%consumer%buying behavior
通过问卷调查的方法收集了年龄在20岁-39岁之间的成熟女性个体性格偏向和已经购买服装的信息。借用 SPSS 统计软件分析该年龄群体的个性和其已购买的服装风格之间的关系问题。研究发现，成熟个体的服装购买倾向与其个性是基本一致的。无论个体的性格和服装的偏好如何，经典款式的服装是最受欢迎的。这一结论说明，服装设计师在进行服装开发时，除了要关注流行因素外，也要重视各种服装的经典款式的设计。
通過問捲調查的方法收集瞭年齡在20歲-39歲之間的成熟女性箇體性格偏嚮和已經購買服裝的信息。藉用 SPSS 統計軟件分析該年齡群體的箇性和其已購買的服裝風格之間的關繫問題。研究髮現，成熟箇體的服裝購買傾嚮與其箇性是基本一緻的。無論箇體的性格和服裝的偏好如何，經典款式的服裝是最受歡迎的。這一結論說明，服裝設計師在進行服裝開髮時，除瞭要關註流行因素外，也要重視各種服裝的經典款式的設計。
통과문권조사적방법수집료년령재20세-39세지간적성숙녀성개체성격편향화이경구매복장적신식。차용 SPSS 통계연건분석해년령군체적개성화기이구매적복장풍격지간적관계문제。연구발현，성숙개체적복장구매경향여기개성시기본일치적。무론개체적성격화복장적편호여하，경전관식적복장시최수환영적。저일결논설명，복장설계사재진행복장개발시，제료요관주류행인소외，야요중시각충복장적경전관식적설계。
The information about the personality of mature women aged 20-39 and their clothing buying preferences had been collected in this paper by questionnaires. With the help of SPSS statistical software, the relationship between their personality and their clothing purchase habit was analyzed. The study found that, mature individuals’ clothing propensity is basically determined by their personality. And whatever the individual's personality and the clothing buying preferences they have, the classic styles of clothing is the most popular. All of these suggest that, when the fashion designers develop their products, not only the popular factors should be concerned about; the classic style of each kind of clothing should also be paid attention to.
