CAJ | 학술논문

O2O模式是基于互联网的有效线上线下模式，这种虚拟世界与现实世界相互打通的全新模式已经得到社会广泛人士的支持与认同。本文主要是围绕顺丰“嘿客”便利店的O2O商业模式进行研究，分析其创新的O2O业务、市场环境与供应链模型，并对嘿客的自身管理模式和商业模式提出了一些建议。
O2O모식시기우호련망적유효선상선하모식，저충허의세계여현실세계상호타통적전신모식이경득도사회엄범인사적지지여인동。본문주요시위요순봉“묵객”편리점적O2O상업모식진행연구，분석기창신적O2O업무、시장배경여공응련모형，병대묵객적자신관리모식화상업모식제출료일사건의。
O2O is an internet-based, effective on-line and off-line mode. This new pattern which connects virtual and real-world has gained the confirmation and support from public. This article discusses the business model of O2O pattern of SF-express Hey guest. Firstly, it introduces the Hey guest's innovative O2O business. Secondly, it analyzes the market environment. Thirdly, it describes the model of supply chain of Hey guest. Finally, it puts forwards some suggestions for development.