CAJ | 학술논문

在健康传播视角下，以新疆乌鲁木齐周边具有代表性的乡镇——安宁渠镇和托里乡做为调查对象，进行问卷调查和深度访谈。分析发现新疆乡镇一方面传统媒体对健康信息传播有缺失，另一方面新疆乡镇通过手机和网络等新媒体进行健康信息接受和传播的使用率较低。新媒体已成为健康信息的重要来源，目前，从新媒体在新疆乡镇的发展趋势来看，新媒体在新疆乡镇健康信息传播中的广泛使用值得期待。
재건강전파시각하，이신강오로목제주변구유대표성적향진——안저거진화탁리향주위조사대상，진행문권조사화심도방담。분석발현신강향진일방면전통매체대건강신식전파유결실，령일방면신강향진통과수궤화망락등신매체진행건강신식접수화전파적사용솔교저。신매체이성위건강신식적중요래원，목전，종신매체재신강향진적발전추세래간，신매체재신강향진건강신식전파중적엄범사용치득기대。
From the perspective of Health communication, through investigating two typical towns named Anningqu and Tuoli around Urumqi in the ways of depth interview and questionnaire to analysis, we found that the towns in Xinjiang have two main problems: on the one hand, the lack of health information disseminated by traditional media; on the other hand, the low utilization rate of receiving and transmission health information through the new media, such as mobile phone and Internet. With respect to new media which is an important source of health information and the current development trend of new media, the wide usage of new media about health information dissemination in is also worth waiting in Xinjiang.