CAJ | 학술논문

众筹作为一种企业融资模式，在国外被应用于文化产品的项目开发。从众筹商业模式的分析框架出发，借鉴国外成功经验，揭示中国动漫产业发展过程中的困境，探讨和创新我国动漫产业的培育模式。基于众筹商业模式的动漫产业培育研究，为动漫企业开发产品的经营方式，以及政府出台扶持动漫产业的政策，提供了新的理论参考和政策依据。
음주작위일충기업융자모식，재국외피응용우문화산품적항목개발。종음주상업모식적분석광가출발，차감국외성공경험，게시중국동만산업발전과정중적곤경，탐토화창신아국동만산업적배육모식。기우음주상업모식적동만산업배육연구，위동만기업개발산품적경영방식，이급정부출태부지동만산업적정책，제공료신적이론삼고화정책의거。
As a corporation financing model, Crowd-funding has been applied to develop cultural products in the western countries.This essay analyses the framework of the Crowd-funding business model and learns from the successful experience of for-eign countries, revealing the difficulties at the development of China’ s animation industry, discussing and updating cultivation pat-tern of China’ s animation industry.Based on the Crowd-funding business model, the cultivation study of animation industry provides a new theoretical reference and policy basis for the operation of the animation business product development as well as the support of the government policy.