CAJ | 학술논문

作为一种特殊的文化模因复合体，衡阳旅游文化模因是在衡阳这个大社区内，由当地政府和民众在开发和开放本区域旅游资源时所形成的文化实体。文章以“衡阳雁”为代表的历史典故模因和“雁城八景”为代表的旅游景点模因为案例，从共时和历时的角度探讨了其文化传承的轨迹。据其生命周期，政府可望从同化和保持、表达和传输几个阶段来推动本地旅游文化模因的成功复制，为打造本土旅游文化品牌提供一个新的视角。
작위일충특수적문화모인복합체，형양여유문화모인시재형양저개대사구내，유당지정부화민음재개발화개방본구역여유자원시소형성적문화실체。문장이“형양안”위대표적역사전고모인화“안성팔경”위대표적여유경점모인위안례，종공시화력시적각도탐토료기문화전승적궤적。거기생명주기，정부가망종동화화보지、표체화전수궤개계단래추동본지여유문화모인적성공복제，위타조본토여유문화품패제공일개신적시각。
As a special cultural meme complex, the "Tourism Cultural Meme"of Hengyang city refers to the cultural entity developed by the local government and people , when exploiting and opening the regional tourism resources in the big "community"of Hengyang city.By a case study of "Hengyang Yan"and the "Eight Sights of Wild Goose City", which are representatives of historical allusion memetics and scenic spot memetics respectively , this paper probes into the track of cultural inheritance from the synchronic and dia-chronic perspectives.According to their life cycles, the government is expected to promote the successful replication processes of the indigenous tourism cultural memetics , from the four stages of assimilation and re-tention, expression and transmission, thus creating a unique local cultural brand from a new angle.