科技与创新
科技與創新
과기여창신
Science and Technology & Innovation
2015年
9期
19-20
,共2页
环保公益%动漫广告%传播途径%环保意识
環保公益%動漫廣告%傳播途徑%環保意識
배보공익%동만엄고%전파도경%배보의식
environmental public%animation ads%transmission routes%environmental awareness
环保动漫公益广告因其表现方式有趣、时长较短、寓意丰富和针砭时弊等特点，成为传播和沟通公益思想的最佳方式之一。分析了环保动漫公益广告面临的问题，并在当前环境日益得到重视的趋势下，为环保公益传播广告的发展提供一些参考建议。
環保動漫公益廣告因其錶現方式有趣、時長較短、寓意豐富和針砭時弊等特點，成為傳播和溝通公益思想的最佳方式之一。分析瞭環保動漫公益廣告麵臨的問題，併在噹前環境日益得到重視的趨勢下，為環保公益傳播廣告的髮展提供一些參攷建議。
배보동만공익엄고인기표현방식유취、시장교단、우의봉부화침폄시폐등특점，성위전파화구통공익사상적최가방식지일。분석료배보동만공익엄고면림적문제，병재당전배경일익득도중시적추세하，위배보공익전파엄고적발전제공일사삼고건의。
Environmental animation PSAs interesting because of its manifestations, duration is short, rich in meaning and point out problems and other characteristics of a public good spread of ideas and the best way to communicate. Analysis of the environmental issues facing the public service ads animation, and in the current environment, the increasing importance of trends, provide some suggestions for the development of environmental public dissemination of advertising.
