华东经济管理
華東經濟管理
화동경제관리
EAST CHINA ECONOMIC MANAGEMENT
2015年
5期
118-126
,共9页
扎根理论%创业期虚拟经营%发展期虚拟经营%虚拟经营动因
扎根理論%創業期虛擬經營%髮展期虛擬經營%虛擬經營動因
찰근이론%창업기허의경영%발전기허의경영%허의경영동인
the grounded theory%virtualization in pioneering period%virtualization in developing period%virtual operation motives
在市场日益快速多变的背景下,作为一种新兴的经营模式,虚拟经营打破传统模式,以“借鸡下蛋”的思维为企业发展增添了新的活力。伴随着丰富的企业实践热潮,虚拟经营的原动力何在成为理论界热烈探讨的重要课题。文章运用经典扎根理论研究方法,以两家采取虚拟经营模式获得成功的典型企业为案例,试图完整揭示企业虚拟经营的动因。在研究中发现,有企业在创业期开始虚拟经营,也有企业在发展期开始虚拟经营,文章将其分别概括为创业期虚拟经营和发展期虚拟经营。通过运用经典扎根理论的编码技术,结合大量一手和二手数据,文章得到了企业不同成长阶段虚拟经营的动因模型。在整合两个阶段共同动因的基础上,发现企业虚拟经营的根本动因由成本、效率、核心竞争力三个维度构成,这些动因形成了推动企业深远发展的有机组合,呈现非核心向核心递进的关系,这一研究发现为更加深入地研究企业虚拟经营现象打下了坚实的实证基础。
在市場日益快速多變的揹景下,作為一種新興的經營模式,虛擬經營打破傳統模式,以“藉鷄下蛋”的思維為企業髮展增添瞭新的活力。伴隨著豐富的企業實踐熱潮,虛擬經營的原動力何在成為理論界熱烈探討的重要課題。文章運用經典扎根理論研究方法,以兩傢採取虛擬經營模式穫得成功的典型企業為案例,試圖完整揭示企業虛擬經營的動因。在研究中髮現,有企業在創業期開始虛擬經營,也有企業在髮展期開始虛擬經營,文章將其分彆概括為創業期虛擬經營和髮展期虛擬經營。通過運用經典扎根理論的編碼技術,結閤大量一手和二手數據,文章得到瞭企業不同成長階段虛擬經營的動因模型。在整閤兩箇階段共同動因的基礎上,髮現企業虛擬經營的根本動因由成本、效率、覈心競爭力三箇維度構成,這些動因形成瞭推動企業深遠髮展的有機組閤,呈現非覈心嚮覈心遞進的關繫,這一研究髮現為更加深入地研究企業虛擬經營現象打下瞭堅實的實證基礎。
재시장일익쾌속다변적배경하,작위일충신흥적경영모식,허의경영타파전통모식,이“차계하단”적사유위기업발전증첨료신적활력。반수착봉부적기업실천열조,허의경영적원동력하재성위이론계열렬탐토적중요과제。문장운용경전찰근이론연구방법,이량가채취허의경영모식획득성공적전형기업위안례,시도완정게시기업허의경영적동인。재연구중발현,유기업재창업기개시허의경영,야유기업재발전기개시허의경영,문장장기분별개괄위창업기허의경영화발전기허의경영。통과운용경전찰근이론적편마기술,결합대량일수화이수수거,문장득도료기업불동성장계단허의경영적동인모형。재정합량개계단공동동인적기출상,발현기업허의경영적근본동인유성본、효솔、핵심경쟁력삼개유도구성,저사동인형성료추동기업심원발전적유궤조합,정현비핵심향핵심체진적관계,저일연구발현위경가심입지연구기업허의경영현상타하료견실적실증기출。
In the context of market changing fast,virtual operation (VO) is regarded as a new pattern which breaks the tra?ditional limit. VO advocates the idea of“borrowing chickens to lay eggs”and adds vibrancy to develop. As the boom of enter?prise’s practice appears, the reason why VO can offer the power to develop has became an important issue. The article, adopting two typical virtual enterprises as studying cases,employs the method of the classical grounded theory to completely explore the motives of virtual operation. The research indicates that some companies virtualize in entrepreneurship stage called virtualization in pioneering period and others virtualize in development stage called virtualization in developing period. Com?bining a number of first-hand and second-hand data we obtain the virtual operation motives model in different enterprise ’s de?velopment stages by applying coding technology of the classical grounded theory. Based on the integration of common virtual operation motives in two stages,we find that enterprises’fundamental motives of virtual operation are composed of three di?mensions:cost, efficiency, and core competence. These motives form the effective combination to promote enterprises’ long-term development,and present the progressive relationship from outside to core. To sum up,the results lay a solid em?pirical basis on further studying virtual operation.