CAJ | 학술논문

在信息网络化时代，数字多媒体技术的广泛应用，给传播领域提供了更为宽广的平台。多媒体传播有其独特的技术方法和多种艺术表现形式，相比传统媒体具有更多的传播优势。城市形象是城市经济发展的软实力，城市形象的传播目的是让公众对城市产生认同感，增强城市居民的凝聚力，针对城市形象这一特殊传播内容，该如何进行最有效的宣传传播，笔者认为传播途径和传播策略至关重要。本文从多媒体传播城市形象所具有的优势进行分析，阐述多媒体传播城市形象的必然性和有效策略。
재신식망락화시대，수자다매체기술적엄범응용，급전파영역제공료경위관엄적평태。다매체전파유기독특적기술방법화다충예술표현형식，상비전통매체구유경다적전파우세。성시형상시성시경제발전적연실력，성시형상적전파목적시양공음대성시산생인동감，증강성시거민적응취력，침대성시형상저일특수전파내용，해여하진행최유효적선전전파，필자인위전파도경화전파책략지관중요。본문종다매체전파성시형상소구유적우세진행분석，천술다매체전파성시형상적필연성화유효책략。
In the era of information network,extensive application of digital multimedia technology provides a wider platform for propa-gation. Multimedia propagation technology has its own unique technological methods and various art forms and has more circulation ad-vantages compared to traditional media. The city image is a soft power of a city’s economic development. The propagation purpose of a city image is to make the identity sense and enhance the cohesion of its citizens. The paper believes ways and strategies of propagation play a vital role in launching the most effective propagation and,after analyzing advantages of propagating the city image by multime-dia,illustrates the necessity and effective strategies of multimedia propagation.