CAJ | 학술논문

商业银行CRM是商业银行维持客户群体、保障银行收益的基础，金融市场的发展使得商业银行客户群体不断壮大，对银行客户信息进行有意义的利用能够进一步提高商业银行服务质量和收益。数据挖掘技术在客户生命周期不同阶段能起到不同的作用，CRM过程中数据挖掘能够对商业银行各类决策提供技术支持，并构建了基于数据挖掘的CRM系统。
상업은행CRM시상업은행유지객호군체、보장은행수익적기출，금융시장적발전사득상업은행객호군체불단장대，대은행객호신식진행유의의적이용능구진일보제고상업은행복무질량화수익。수거알굴기술재객호생명주기불동계단능기도불동적작용，CRM과정중수거알굴능구대상업은행각류결책제공기술지지，병구건료기우수거알굴적CRM계통。
Commercial bank is a commercial bank based CRM to maintain customer groups, security bank earnings, the development of the financial market makes the commercial bank customer groups continue to grow, to the bank customer information for meaningful use can further improve service quality and earnings of commercial banks. Data mining technology in the different stages of the customer life cycle can play different roles in the process of data mining, CRM to commercial banks of various types of decision-making to provide technical support, and the construction of CRM system based on data mining.