北京航空航天大学学报（社会科学版）
北京航空航天大學學報（社會科學版）
북경항공항천대학학보（사회과학판）
JOURNAL OF BEIJING UNIVERSITY OF AERONAUTICS AND ASTRONAUTICS(SOCIAL SCIENCES EDITION)
2015年
3期
39-43
,共5页
企业社会责任%公共政策%自律性组织%企业形象%奖惩机制
企業社會責任%公共政策%自律性組織%企業形象%獎懲機製
기업사회책임%공공정책%자률성조직%기업형상%장징궤제
Corporate Social Responsibility%public policy%self-discipline organization%corporate image%reward and punishment mechanism
企业社会责任是企业在追逐经济利益的过程中，主动承担对利益相关者应尽责任与社会对企业行为规制的总和。企业主动承担社会责任可以树立良好企业形象、创造有利媒体舆论和增强市场竞争力，但当履行企业社会责任成本大于收益，或者不履行企业社会责任成本较低时，就会出现环境污染、食品安全、劳资矛盾和信用缺失等负外部性问题，作为规制企业行为的企业社会责任公共政策应对企业履行其社会责任进行有效的引导、监督和管制。中国企业社会责任公共政策在中央政府、地方政府和自律性组织三个层面稳步推进下，取得了一定的成果，企业社会责任相关倡议日益健全，但在机构设置、奖惩机制和制度安排等方面存在不足，应成立专门管理机构、平衡奖惩机制、制定广泛认可的标准及其支撑制度。
企業社會責任是企業在追逐經濟利益的過程中，主動承擔對利益相關者應儘責任與社會對企業行為規製的總和。企業主動承擔社會責任可以樹立良好企業形象、創造有利媒體輿論和增彊市場競爭力，但噹履行企業社會責任成本大于收益，或者不履行企業社會責任成本較低時，就會齣現環境汙染、食品安全、勞資矛盾和信用缺失等負外部性問題，作為規製企業行為的企業社會責任公共政策應對企業履行其社會責任進行有效的引導、鑑督和管製。中國企業社會責任公共政策在中央政府、地方政府和自律性組織三箇層麵穩步推進下，取得瞭一定的成果，企業社會責任相關倡議日益健全，但在機構設置、獎懲機製和製度安排等方麵存在不足，應成立專門管理機構、平衡獎懲機製、製定廣汎認可的標準及其支撐製度。
기업사회책임시기업재추축경제이익적과정중，주동승담대이익상관자응진책임여사회대기업행위규제적총화。기업주동승담사회책임가이수립량호기업형상、창조유리매체여론화증강시장경쟁력，단당리행기업사회책임성본대우수익，혹자불리행기업사회책임성본교저시，취회출현배경오염、식품안전、로자모순화신용결실등부외부성문제，작위규제기업행위적기업사회책임공공정책응대기업리행기사회책임진행유효적인도、감독화관제。중국기업사회책임공공정책재중앙정부、지방정부화자률성조직삼개층면은보추진하，취득료일정적성과，기업사회책임상관창의일익건전，단재궤구설치、장징궤제화제도안배등방면존재불족，응성립전문관리궤구、평형장징궤제、제정엄범인가적표준급기지탱제도。
Corporate Social Responsibility( CSR) is the sum of bearing due responsibility to stakeholders and social regulation on corporate behavior in the process of pursuing economic benefits.Enterprises can establish good corporate image, create favorable media opinion, and enhance market competitiveness by bearing social responsibility.But when the cost of taking social responsibility is greater than the benefit or the failure in bearing social responsibility is low, it will appear such problems as environmental pollution, food safety, labor conflicts and lack of credit.As the regulation on corporate behavior, CSR public policy should guide, supervise and control the enterprises in bearing so-cial responsibility.Steady progress in CSR is made by the Chinese central government, local government and self-dis-cipline organizations, and some results have been achieved, CSR initiatives is getting increasingly strong.Still there are many defects about agency settings, rewards and punishments mechanism, and institutional arrangement.It is suggested that special management mechanism be established, rewards and punishments mechanism be balanced, widely accepted standard and its supporting system be formulated.
