CAJ | 학술논문

在传统社群话语权日渐式微的背景下，高校社群借助新媒体转移到线上，实现话语权力随阶层结构动态调整的流动状态。话语权渐进式的变迁乱象激发了高校舆情风险危机。在舆情演变的过程中，新媒体通过话语去中心化、话语无序及话语极化多重机制影响建构高校舆情聚合扩散机制。随着“话语霸权”向“话语多向度”的转换，在舆情引导实践中更需参与式的“柔性治理”。由此，本研究拟通过高校场域的议程设置、管理者的对话引导、媒介素养的提升等方面改善高校社群的话语权现状，营造积极健康的公共话语场，以期规避舆情的风险隐患。
재전통사군화어권일점식미적배경하，고교사군차조신매체전이도선상，실현화어권력수계층결구동태조정적류동상태。화어권점진식적변천난상격발료고교여정풍험위궤。재여정연변적과정중，신매체통과화어거중심화、화어무서급화어겁화다중궤제영향건구고교여정취합확산궤제。수착“화어패권”향“화어다향도”적전환，재여정인도실천중경수삼여식적“유성치리”。유차，본연구의통과고교장역적의정설치、관리자적대화인도、매개소양적제승등방면개선고교사군적화어권현상，영조적겁건강적공공화어장，이기규피여정적풍험은환。
Since the traditionaL speaking right is graduaLLy decLining,university community has trans-ferred to the internet by means of the new media,which brings about the fLow state of speaking right subject to the dynamic adjustment of stratum structure. The chaotic changes of speaking right have triggered the university pubLic sentiment crisis. Therefore,the study aims to improve university speak-ing right,create a positive and heaLthy pubLic discourse space and avoid the risks of pubLic sentiment through the agenda setting of campus website,the guidance of diaLogues among managers as weLL as media Literacy enhancement.