CAJ | 학술논문

书籍作为表达思想、传播知识、积累文化、陶冶人类心灵和精神产品，一旦进入市场，便具有了商品的性质。图书作为一种文化载体，也是一种特殊的商品，书籍的视觉传达设计比书的内文更具有商品的特性，更加直观地表达、传达书籍的信息，书籍的装帧即保护图书，有传递信息的功能。承载湘西文化特色的系列精装书，从视觉传达还有装帧的形式上进行设计，传递情感，传承文化，达到文化情感的交流。
서적작위표체사상、전파지식、적루문화、도야인류심령화정신산품，일단진입시장，편구유료상품적성질。도서작위일충문화재체，야시일충특수적상품，서적적시각전체설계비서적내문경구유상품적특성，경가직관지표체、전체서적적신식，서적적장정즉보호도서，유전체신식적공능。승재상서문화특색적계렬정장서，종시각전체환유장정적형식상진행설계，전체정감，전승문화，체도문화정감적교류。
Books, as the expression of ideas, spread of the knowledge, the accumulation of culture, cultivation of the human mind and spirit product, once in the market, are the nature of the goods. The book as a carrier of culture but it is also a kind of special goods. Visual communication design is the main text of the book. It has the characteristics of goods, more intuitive expression to convey the information of books. Book binding is both to protect the books and has the function of transmitting information. The books of the Xiangxi culture series, from the visual to graphic form design, it conveys emotional and cultural meanings.