设计
設計
설계
SHEJI
2015年
4期
62-63
,共2页
经典国货%价值%品牌活化
經典國貨%價值%品牌活化
경전국화%개치%품패활화
Classic Chinese products%Value%Brand remodeling
结合成功活化的经典国货案例，挖掘经典国货的价值，并结合大众对经典国货的情感记忆，初步探讨经典国货在当代成功转型的方法。
結閤成功活化的經典國貨案例，挖掘經典國貨的價值，併結閤大衆對經典國貨的情感記憶，初步探討經典國貨在噹代成功轉型的方法。
결합성공활화적경전국화안례，알굴경전국화적개치，병결합대음대경전국화적정감기억，초보탐토경전국화재당대성공전형적방법。
Combined with the activation cases of the classic Chinese products and the emotional memories of people to them, this paper excavates the value of classic Chinese products, and then preliminarily explores the methods of their successful transformation in contemporary era combined with the general public on the classic domestic emotional memories.
