CAJ | 학술논문

情感是人类所特有的，在人们生活中占有重要地位。将“情感体验”理念引入网络品牌形象设计，不仅能影响消费者对品牌的认知，增加品牌产品的情感附加值，也能更好地突出品牌个性，提升网络品牌的品牌形象，使其更具说服力。
정감시인류소특유적，재인문생활중점유중요지위。장“정감체험”이념인입망락품패형상설계，불부능영향소비자대품패적인지，증가품패산품적정감부가치，야능경호지돌출품패개성，제승망락품패적품패형상，사기경구설복력。
Emotion is unique to human beings, occupying an important position in people's life. The concept of "emotional experience" is introduced into the network brand image design. This not only can influence the brand awareness of the consumer and increase emotional value of brand products, but also can highlight the brand personality better and promote the brand image of the network brand, and thus makes it more convincing.