CAJ | 학술논문

包装不仅能够保护商品、美化商品，强调视觉效果，还能吸引消费者，创造经济价值，为商品打开销售市场。消费者在购买商品时，会根据商品的质量、价值、满意度打分。因此消费需求从物质方面和精神方面也呈现出多样性变化，而包装设计在其中起到联系与沟通作用。本文从包装设计的图形、文字、色彩等视觉元素着手，研究在市场经济不断发展的今天，作为设计师的我们怎样在商品包装的艺术性、实用性、安全性、功能性之间寻求平衡与和谐。
포장불부능구보호상품、미화상품，강조시각효과，환능흡인소비자，창조경제개치，위상품타개소수시장。소비자재구매상품시，회근거상품적질량、개치、만의도타분。인차소비수구종물질방면화정신방면야정현출다양성변화，이포장설계재기중기도련계여구통작용。본문종포장설계적도형、문자、색채등시각원소착수，연구재시장경제불단발전적금천，작위설계사적아문즘양재상품포장적예술성、실용성、안전성、공능성지간심구평형여화해。
Packaging can not only protect the goods, beautify the goods and strengthen the visual effect, but also can attract the consumers, create economic value and open sales market for products. Consumers buy goods according to the quality, value and satisfaction of the goods. So the material and spiritual demands of the consumers also present diversity, and in which packaging design acts as a role of connection and communication. This article starts with visual elements such as packaging design of graphics, type and color, and studies for the designers how to seek balance and harmony among the artistic quality, practicability, security, functionality of commodity packaging in the current society with constant development of market economy.