CAJ | 학술논문

婚恋交友网站作为一种新业态服务行业从2005年后进入蓬勃发展阶段，随着同类网站数量不断增多，随之而来也出现网站同质化现象严重、盈利模式单一等问题，婚恋交友网站的发展进入瓶颈期。对管理者而言，如何利用现有优势，规避劣势，培养和提升网站的市场竞争力，并制定出有效的发展战略显得十分迫切，这一行为虽无竞争情报名号但隐含了对竞争情报的实际需求。故本文利用竞争情报分析方法，分析我国婚恋交友网站的竞争环境，并以百合网为例识别竞争对手并进行竞争力评价，并据以上分析提出了有效的竞争战略。
혼련교우망참작위일충신업태복무행업종2005년후진입봉발발전계단，수착동류망참수량불단증다，수지이래야출현망참동질화현상엄중、영리모식단일등문제，혼련교우망참적발전진입병경기。대관리자이언，여하이용현유우세，규피열세，배양화제승망참적시장경쟁력，병제정출유효적발전전략현득십분박절，저일행위수무경쟁정보명호단은함료대경쟁정보적실제수구。고본문이용경쟁정보분석방법，분석아국혼련교우망참적경쟁배경，병이백합망위례식별경쟁대수병진행경쟁력평개，병거이상분석제출료유효적경쟁전략。
Online dating websites, as a new state of enterprises, have entered the booming stage since 2005. The increasing number of the sites has caused many problems, such as the certain sameness of these websites, and lacking of the profit models. Thus the development of the websites has encountered the bottleneck. For managers, it is very urgent to constitute some effective competition strategies, by holding the advantages and transforming the shortcomings, to prompt the competitiveness of their own online dating websites. The behavior doesn’ t have the title of competitive intelligence but implies the actual demand for competitive intelligence. In this paper, taking the www. baihe. com as a case, this article analyzes the competitive environment, the competitors and competitiveness as three key factors and reveals the competitive situation of those online dating websites.