CAJ | 학술논문

2010年山西省正式成为国家资源型经济转型综合配套改革试验区。以汾酒集团为龙头的山西杏花村酒业发展面临机遇和挑战。酒业集群战略是实现企业发展转型和提升地区经济竞争力的重要举措。本文采用迈克尔·波特的钻石结构模型，以酒业集群转型发展的六大要素为切入点，剖析当前山西杏花村酒业发展的现状与问题，提出“合理保护与开发资源、发展特色产业、提升品牌影响力、实现文化与旅游的融合发展”等战略对策，以推动山西杏花村酒业集群实现转型发展。
2010년산서성정식성위국가자원형경제전형종합배투개혁시험구。이분주집단위룡두적산서행화촌주업발전면림궤우화도전。주업집군전략시실현기업발전전형화제승지구경제경쟁력적중요거조。본문채용매극이·파특적찬석결구모형，이주업집군전형발전적륙대요소위절입점，부석당전산서행화촌주업발전적현상여문제，제출“합리보호여개발자원、발전특색산업、제승품패영향력、실현문화여여유적융합발전”등전략대책，이추동산서행화촌주업집군실현전형발전。
Shanxi Province has been the pilot area of national comprehensive reform aiming the transformation of resource-based economy since 2010. As the leading enterprise of Shanxi province, Fenjiu Group is facing both good opportunities and huge challenges. It’s well-known that developing industrial clusters has become one of the most important policy measures to prompt the transitional process of enterprises and regional economy. Against the new background,this case study is aiming to demonstrate the cluster’s distinct development path and includes a review of the literature on clusters, relevant data, and personal, in-depth interviews during December 2013 with liquor industry leaders in the Xinghua Valley. The article uses Porter’s cluster model to study the strengths and weaknesses of the Xinghua Valley liquor region on the road to becoming a competitive liquor cluster. The nature of this transformation is explored as well as the challenges to the cluster’s future development and competitive performance. Firstly, based on Porter’s diamond model, it analyses six key elements which can play important roles internally and externally in the development of industrial clusters. Secondly, it examines the current situations and problems of liquor cluster of Xinghua Village. Finally, with the goal of successful transition of Xinghua Village liquor industry, it puts forward and discusses major policy countermeasures, including reasonable protection and utilization of nature resources.