CAJ | 학술논문

2015年是电子商务发展的关键一年，也是令人期待的一年。随着国家“互联网+”行动计划的实施，电子商务再次处在中国经济转型期备受关注的“风口”。其呈现出一些新特点，如成为各级政府高度重视的一个战略性新兴产业，在促进经济增长中作用凸显，在农村大面积推广，移动端购物呈现爆发性增长，O2O模式引导传统企业互联网化，国际影响力增强。2015年我国将重点开展“电子商务发展行动计划”“‘互联网+流通’行动计划”，着力完善电子商务政策法规和标准体系，推动电子商务进农村、进社区、进中小城市，促进跨境电子商务，加强电子商务创新应用，完善电子商务支撑服务体系。
2015년시전자상무발전적관건일년，야시령인기대적일년。수착국가“호련망+”행동계화적실시，전자상무재차처재중국경제전형기비수관주적“풍구”。기정현출일사신특점，여성위각급정부고도중시적일개전략성신흥산업，재촉진경제증장중작용철현，재농촌대면적추엄，이동단구물정현폭발성증장，O2O모식인도전통기업호련망화，국제영향력증강。2015년아국장중점개전“전자상무발전행동계화”“‘호련망+류통’행동계화”，착력완선전자상무정책법규화표준체계，추동전자상무진농촌、진사구、진중소성시，촉진과경전자상무，가강전자상무창신응용，완선전자상무지탱복무체계。
The year 2015 is the critical year for the development of e-commerce;it is also the year full of hopes. With the implementation of Internet Plus Action Plan,e-commerce is again attracting more attention during the period of economic transformation. There are some new characteristics with that,such as the new strategic emerging industry attracting attention from governments of different levels,the role it is playing in economic growth,being popularized in rural areas,rapid growth,leading the traditional enterprises to be involved in internet with the help of O2O,and the enhanced international influences. In the year 2015,China will pay more attention to the development of“the Development Plan of E-commerce”and“the Action Plan of‘Internet and Circulation’”,improve e-commerce related policies and regulation and the system of standard,promote the e-commerce development in rural areas,communities,small and medium cities,promote the development of cross-border e-commerce,strengthen the innovation and application of e-commerce,and perfect the supporting system of e-commerce.