CAJ | 학술논문

节事活动是旅游业的重要组成部分，目前中国节事活动呈现出一片繁荣的景象。运用IPA(Important-Performance Analysis)分析法，以开封菊花文化节为例，从参与者的角度对开封节事活动的发展进行实证研究，结果显示：①参与者认为在影响节事满意度的感知项中，服务、价格、治安状况及节事活动文化内涵是最为重要的，而参与者对市民态度、节事活动特色、氛围及城市到达交通最为满意；②参与者对节事活动特征项的重要性感知高于满意度感知；③将17个特征项定位于IPA分析图中，并根据4个象限(继续保持、重点改进、勿需优先以及表现过度)的分布情况，对开封节事活动的发展提出建议。
절사활동시여유업적중요조성부분，목전중국절사활동정현출일편번영적경상。운용IPA(Important-Performance Analysis)분석법，이개봉국화문화절위례，종삼여자적각도대개봉절사활동적발전진행실증연구，결과현시：①삼여자인위재영향절사만의도적감지항중，복무、개격、치안상황급절사활동문화내함시최위중요적，이삼여자대시민태도、절사활동특색、분위급성시도체교통최위만의；②삼여자대절사활동특정항적중요성감지고우만의도감지；③장17개특정항정위우IPA분석도중，병근거4개상한(계속보지、중점개진、물수우선이급표현과도)적분포정황，대개봉절사활동적발전제출건의。
AbstractFestival and special events are an important part of the tourism industry. Nowadays,festival and special events in China develop prosperously. This paper takes Kaifeng Chrysanthemum Cultural Festi-val for example and uses IPA (Important-Performance Analysis) to make an empirical study on the devel-opment of festival activities in Kaifeng from the perspective of participants. The results show that(1) par-ticipants felt that services,prices,law and order situation and the cultural connotation of festival activities are the most important items among the perception items,and the attitude of the natives,features and atmo-sphere of festival activities and city traffic are of the most satisfaction;(2) participants' perception of im-portance is higher than their perception of satisfaction;(3) 17 items are located in the IPA analysis dia-gram,and some suggestions are put forward on the development of festival activities in Kaifeng according to the distribution of four quadrants.