佳木斯职业学院学报
佳木斯職業學院學報
가목사직업학원학보
Journal of Juamjusi Education Institute
2015年
5期
383-383
,共1页
产品组合%营销策略%Logit模型%三国杀
產品組閤%營銷策略%Logit模型%三國殺
산품조합%영소책략%Logit모형%삼국살
product portfolio%marketing strategy%Logit model%three kingdoms
随着互联网经济的发展，游戏道具越来越受到企业家、政府机关、学者以及社会各界的广泛关注，然而产品组合问题也日益凸显。本文以三国杀为例，选取性别、年龄、收入、伙伴有无等个人属性参数和掌控性、快乐感、满意度等心理属性参数对四种道具的购买进行Logit模型分析得出相应结论：消费者对三国杀不同道具的掌控性、快乐感和满意度各不相同。结合实证结论针对武将、功能、装扮、皮肤分别采取收获策略、培植策略、维持策略、转换策略。
隨著互聯網經濟的髮展，遊戲道具越來越受到企業傢、政府機關、學者以及社會各界的廣汎關註，然而產品組閤問題也日益凸顯。本文以三國殺為例，選取性彆、年齡、收入、夥伴有無等箇人屬性參數和掌控性、快樂感、滿意度等心理屬性參數對四種道具的購買進行Logit模型分析得齣相應結論：消費者對三國殺不同道具的掌控性、快樂感和滿意度各不相同。結閤實證結論針對武將、功能、裝扮、皮膚分彆採取收穫策略、培植策略、維持策略、轉換策略。
수착호련망경제적발전，유희도구월래월수도기업가、정부궤관、학자이급사회각계적엄범관주，연이산품조합문제야일익철현。본문이삼국살위례，선취성별、년령、수입、화반유무등개인속성삼수화장공성、쾌악감、만의도등심리속성삼수대사충도구적구매진행Logit모형분석득출상응결론：소비자대삼국살불동도구적장공성、쾌악감화만의도각불상동。결합실증결론침대무장、공능、장분、피부분별채취수획책략、배식책략、유지책략、전환책략。
With the development of the Internet economy, game props by entrepreneurs, government agencies, academics and social widespread attention from all walks of life, the product mix problem, however, is growing. Selection based on The Three Kingdoms, for example, gender, age, income, and partners have personal property parameters and mastery, happiness, satisfaction and other psychological attribute parameter Logit model analysis was carried out on the four props purchase corresponding conclusions: consumers' mastery of The Three Kingdoms kill different props, happiness and satisfaction. Combined with empirical conclusions, function, dress up, skin respectively for military commanders to harvest strategy, cultivating strategy, maintenance strategy, the conversion strategy.
