CAJ | 학술논문

随着网络化时代的发展，受众、尤其是年轻的受众群越来越倾向于从网络上获取新闻资讯及相关知识。人人手上一部手机，其获取资讯的快捷方便已经不是电视媒体所能比拟的，因此中等地市电视媒体的传播危机愈加凸显。面对收视的个性化、碎片化、分众化、离散化，各级电视台纷纷实践融合新媒体，开拓互联网传播，为电视媒体扩大发展空间。通过融合新媒体，逐步掌握互联网的思维方式，最终实现传播方式的更新升级，占住自身应有的媒介空间。
수착망락화시대적발전，수음、우기시년경적수음군월래월경향우종망락상획취신문자신급상관지식。인인수상일부수궤，기획취자신적쾌첩방편이경불시전시매체소능비의적，인차중등지시전시매체적전파위궤유가철현。면대수시적개성화、쇄편화、분음화、리산화，각급전시태분분실천융합신매체，개탁호련망전파，위전시매체확대발전공간。통과융합신매체，축보장악호련망적사유방식，최종실현전파방식적경신승급，점주자신응유적매개공간。
As the development of the Internet , the audience , especially young audiences tend to get more information through the Internet.People can get the information they needed through the Internet easily .so there is a crisis for the television media .In the face of the personalized , fragmented and discrete demands of TV audience , TV stations at all levels have made the practice of integrating new media to establish the Internet communication mode in order to expand the space for the development of TV media . Through the integration of new media , and City TV program has gradually mastered the thinking way of the Internet and realized the transition of communication mode of TV program .