CAJ | 학술논문

在校园文化建设越来越丰富多彩的今天，其宣传媒介也起了重大变化，从传统的海报、宣传栏逐渐显示出电子化、多媒体的趋势。网络媒体在当今大学生的学习、生活中占据重要地位，同时也是一把“双刃剑”，既拓展了校园文化建设的空间，也给校园文化建设带来了挑战。本文在把握当今高校校园中利用网络进行校园文化建设现状的同时，研究如何利用网络媒体宣传文化活动，推广文化品牌，发动学生参与，营造多元、灵动、雅致的和谐校园文化。
재교완문화건설월래월봉부다채적금천，기선전매개야기료중대변화，종전통적해보、선전란축점현시출전자화、다매체적추세。망락매체재당금대학생적학습、생활중점거중요지위，동시야시일파“쌍인검”，기탁전료교완문화건설적공간，야급교완문화건설대래료도전。본문재파악당금고교교완중이용망락진행교완문화건설현상적동시，연구여하이용망락매체선전문화활동，추엄문화품패，발동학생삼여，영조다원、령동、아치적화해교완문화。
In the construction of campus culture today, more and more rich and colorful, its propaganda media also play a major change, gradualy from the traditional posters, publicity column shows the trend of electronic, multimedia. Network media in today's college students learning, life, occupy the important position, is also a "double-edged sword", both expand the space of the campus culture construction, also brings the new chalenges to the construction of campus culture. Based on the grasp of today's colege campus in the use of network to the current situation of the construction of campus culture at the same time, research how to make use of network media culture, promote cultural brand, launched a student participation, build multivariate, clever, elegant and harmonious campus culture.