日本品牌名称语言结构之印象考察
일본품패명칭어언결구지인상고찰
Impression Investigation on the Language Structure of Japanese Brand Name
  • 万方数据
    佳木斯职业学院学报 가목사직업학원학보
    Journal of Juamjusi Education Institute
    2015年 5期 270-270 ,共1页

    胡伟静%李筱平

    호위정%리소평

    日本%品牌名称%语言结构 日本%品牌名稱%語言結構
    일본%품패명칭%어언결구
    Japan%brand name%language structure
    品牌名称影响人们的消费行为。品牌名称的分析可以从语音、语义、语言结构三个方面进行分析。本文针对日本品牌名称，通过实地调查，从语言结构方面分析给消费者带来的不同印象或联想。
    품패명칭영향인문적소비행위。품패명칭적분석가이종어음、어의、어언결구삼개방면진행분석。본문침대일본품패명칭，통과실지조사，종어언결구방면분석급소비자대래적불동인상혹련상。
    Brand name may affect the people’s consumption behaviors, and the analysis on the brand name can be conducted from the three aspects of Phonetics, semantics and the language structure. In this paper, through on-the-spot investigation, we analyze the consumers’ different impression or association for Japanese brand names from the aspect of the language structure.
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