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CI视角下中国国家形象概念的确立
CI시각하중국국가형상개념적학립
On the Determination of China's National Image from the Perspective of CI

万方数据

科教文汇科教文彙 과교문회
EDUCATION SCIENCE & CULTURE MAGAZINE
2015年 15期 159-160 ,共2页

郑歆鄭歆

정흠

国家形象%CI原理%形象概念國傢形象%CI原理%形象概唸
국가형상%CI원리%형상개념
national image%CI principle%image concept

国家形象塑造走过了5个年头，成果斐然，本文从CI原理入手，分析形象塑造中形象概念的重要性，分解提炼概念的步骤，最终形成国家形象的准确定位。
국가형상소조주과료5개년두，성과비연，본문종CI원리입수，분석형상소조중형상개념적중요성，분해제련개념적보취，최종형성국가형상적준학정위。
The shaping of the national image has witnessed over 5 years, and has achieved remarkable achievements. This article, from the CI principle, analyzes the importance of image concept in shaping images, and decomposes the process of concept re-finement, so as to ultimately form the accurate positioning of the national image.