CAJ | 학술논문

运用文献资料等方法，对国内外成功的电子竞技赛事众筹资金方式进行研究。电子竞技赛事通过承诺玩家、赋予玩家高度选择权并以差异化回报的方式，给传统体育领域众筹一定的启示：体育众筹要给予众筹者一定的回报；要吸引观众积极参与；要充分利用体育明星的粉丝效应；要打造优势服务平台；要适时立法，加强监管。
운용문헌자료등방법，대국내외성공적전자경기새사음주자금방식진행연구。전자경기새사통과승낙완가、부여완가고도선택권병이차이화회보적방식，급전통체육영역음주일정적계시：체육음주요급여음주자일정적회보；요흡인관음적겁삼여；요충분이용체육명성적분사효응；요타조우세복무평태；요괄시입법，가강감관。
This paper makes a research on the ways of crowd funding in the successful electronic sports events both at home and abroad by means of document literature,etc.Electronic sports events have brought some enlightenment to the crowd funding in the traditional sports fields in the way of dif-ferentiating return by promising game players to be given high options.Sports crowd funding should take the following measures:give crowd funders certain return,attract the spectators'active involve-ment,make use of the fan effects of sports stars,forge superior service platform;make laws at the proper time and strengthen supervision.