CAJ | 학술논문

国内对生态旅游者的研究，多被限制在某一个生态景区中，尚缺乏以大范围居民为对象的调研。本研究选取作为最主要旅游群体的城镇居民为对象，以自然条件较优越、经济文化较发达的华东五省一市（浙江省、江苏省、安徽省、山东省、江西省、上海市）为范围进行问卷调研。调研显示，中国城镇居民参与生态旅游有着“大众化”特征，同时偏好少数亲友结伴同行、较近的旅游目的地及4天以下的单次出行时间，每次出行的人均消费水平多不超过1000元，多数人在进行生态旅游时偏好各形式自助游，而其生态意识更接近于“一般的生态旅游者”，同时显出对“农家乐”色彩的较大偏好。最后，从收入水平、文化观念、本土生态旅游发展历程三方面对上述特征的成因进行了探讨。
국내대생태여유자적연구，다피한제재모일개생태경구중，상결핍이대범위거민위대상적조연。본연구선취작위최주요여유군체적성진거민위대상，이자연조건교우월、경제문화교발체적화동오성일시（절강성、강소성、안휘성、산동성、강서성、상해시）위범위진행문권조연。조연현시，중국성진거민삼여생태여유유착“대음화”특정，동시편호소수친우결반동행、교근적여유목적지급4천이하적단차출행시간，매차출행적인균소비수평다불초과1000원，다수인재진행생태여유시편호각형식자조유，이기생태의식경접근우“일반적생태여유자”，동시현출대“농가악”색채적교대편호。최후，종수입수평、문화관념、본토생태여유발전역정삼방면대상술특정적성인진행료탐토。
Most of the studies on eco-tourist in China were confined to some ecotourism area, and lack of research among residents in broad scale. This study targeted urban residents that consist the majority of eco-tourists as objects, and use questionnaire research in East China (including Zhejiang Province, Jiangsu Province, Anhui Province, Shandong Province, Jiangxi Province and Shanghai Municipality). Some characteristics of Chinese urban residents in ecotourism were discovered. The questionnaire result shows characteristics of popularization of ecotourism participated in by Chinese urban residents. They preferred fewer companions, nearer destination and travel time less than 4 days. The per capita cost in one trip was seldom more than 1000 yuan. More people preferred different types of DIY tour and were close to soft eco-tourist who showed a general interest on agricultural tourism. Finally in this research the causes of above characteristics were analysed in respects of income level, cultural context and the development of ecotourism in China.