CAJ | 학술논문

在新媒体环境下，大学生的无束缚网络行为、网络信息的裂变式传播和网络舆情处理无固定模式都对高校增强舆论引导力提出了挑战。高校的舆论引导要坚持及时、真诚、平等和落实的原则，通过建立网络舆情预警体系、完善网络舆情处理机制和加强建设高校网络文化占领网络舆论高地，获取广大网民的价值认可，提高自身的网络舆论引导力。
재신매체배경하，대학생적무속박망락행위、망락신식적렬변식전파화망락여정처리무고정모식도대고교증강여론인도력제출료도전。고교적여론인도요견지급시、진성、평등화락실적원칙，통과건립망락여정예경체계、완선망락여정처리궤제화가강건설고교망락문화점령망락여론고지，획취엄대망민적개치인가，제고자신적망락여론인도력。
Under the new media environment, unbonded network behavior of university students, the network information transmission of fission, network public opinion processing has no fixed pattern all put forward the challenge to strengthen the public opinion guiding force of colleges and universities. The public opinion guide in colleges and universities should insist on sincere in time and implement the principle of equality. Through the establishment of network early warning system, improve the mechanism of network public opinion process, strengthen the construction of college network culture to occupy network public opinion highland, get the value recognition of netizens, improve their network public opinion guiding force.