CAJ | 학술논문

运用文献资料法、问卷调查法、实地考察法等研究方法对湖南省普通高校23个项目高水平运动队市场开发进行了研究.研究结果表明：①湖南省普通高校高水平运动队项目布局较为集中，经费普遍不足；市场开发处于起步阶段，开发经费多在5万元以下；开发模式以友情赞助型为主，基本依靠高校体育主管部门开发，开发内容以竞赛、表演市场为主.②市场开发主要受自身因素、竞赛体制、管理体制和市场环境因素的影响.③从加强自身建设、创新体制、完善模式、挖掘资源、培育市场等方面提出了相应对策.
운용문헌자료법、문권조사법、실지고찰법등연구방법대호남성보통고교23개항목고수평운동대시장개발진행료연구.연구결과표명：①호남성보통고교고수평운동대항목포국교위집중，경비보편불족；시장개발처우기보계단，개발경비다재5만원이하；개발모식이우정찬조형위주，기본의고고교체육주관부문개발，개발내용이경새、표연시장위주.②시장개발주요수자신인소、경새체제、관리체제화시장배경인소적영향.③종가강자신건설、창신체제、완선모식、알굴자원、배육시장등방면제출료상응대책.
Applying the document materials ,questionnaire ,and field survey methods to study the market development of 23 high - level sports teams in Hunan provincial ordinary universities , this paper obtains the following results : (1) The layouts of high - level sports team events in Hunan provincial ordinary universities is relatively concentrated and the sports are short of funds . At the initial market development stage ,most funding is under 50000 yuan in which friendship sponsor is the major development mode .Development basically relies on the departments in charge of university sports ,which takes competition and performance market as its principal contents . (2) Market development is influenced mainly by its own factors , competition system , management system and market environment factors . This paper offers the following countermeasures : to strengthen its own construction ,to create a new system ,perfecting the pattern , tapping resources ,cultivating the market and so on .