CAJ | 학술논문

传统教学模式应用于高校市场营销教学，存在理论与实践严重脱节，压抑学生创造力的种种弊端，主要包括：课堂教学程式化、考核指标单一化、理论实践疏离化、价值转化无效化。PBGS方法的引入，对我国高校营销教学模式的创新有重要意义，更遵循教学规律、更尊重学生自主学习的能力与兴趣，对完善学科建设、专业改革及提升学生就业率均有重要意义。
전통교학모식응용우고교시장영소교학，존재이론여실천엄중탈절，압억학생창조력적충충폐단，주요포괄：과당교학정식화、고핵지표단일화、이론실천소리화、개치전화무효화。PBGS방법적인입，대아국고교영소교학모식적창신유중요의의，경준순교학규률、경존중학생자주학습적능력여흥취，대완선학과건설、전업개혁급제승학생취업솔균유중요의의。
the traditional teaching mode applied in the marketing teaching, there are serious disconnect between theory and practice and suppress students creativity shortcomings, including classroom teaching program, evaluation index of simplification, alienation theory practice, value transformation is invalid. PBGS method is introduced, it is important to point out the innovation of teaching mode of college marketing, more to follow the law of teaching, more respect for students' autonomous learning ability and interest, to improve the discipline construction, professional reform and promote students employment has important significance.