CAJ | 학술논문

当今社会大众文化在人们社会生活中的影响力越来越大，而大众文化大量关注社会负面事件、情绪化的思想行为消耗了社会正能量、削弱了理论宣传的实效性和边缘化了主流价值观。面对对传统的思想政治教育的严峻挑战，我们必须加强大学生的主体参与作用，加强校园文化的熏陶作用，加强大众媒介的渗透作用，使思想政治教育更具有针对性、说服力和实效性。
당금사회대음문화재인문사회생활중적영향력월래월대，이대음문화대량관주사회부면사건、정서화적사상행위소모료사회정능량、삭약료이론선전적실효성화변연화료주류개치관。면대대전통적사상정치교육적엄준도전，아문필수가강대학생적주체삼여작용，가강교완문화적훈도작용，가강대음매개적삼투작용，사사상정치교육경구유침대성、설복력화실효성。
In today's society, mass cultural influence in the society more and more people in the social life. While the mass culture thought behavior of negative social events, attention to emotional consume the society energy, Weaken the effectiveness of theory propaganda and marginalized mainstream values. Facing the serious challenge to the traditional ideological and political education, we must strengthen the university student to participate in the main body role, strengthen the edifying influence on campus culture, enhance the penetration of the mass media, make the ideological and political education more targeted, persuasive and effectiveness.