梧州学院学报
梧州學院學報
오주학원학보
JOURNAL OF WUZHOU UNIVERSITY
2015年
2期
49-53
,共5页
突发公共事件%双面信息%谣言
突髮公共事件%雙麵信息%謠言
돌발공공사건%쌍면신식%요언
Public emergency%Two-sided message%Rumor
该研究基于归因理论、疫苗理论、锚定理论，结合相关文献分析了在突发公共事件传播中运用双面信息策略的必要性和可行性，阐述了双面信息策略在突发公共事件传播中提高可信度及抵制谣言的作用，探索具体的实施策略。该研究为突发公共事件的传播和谣言的抵制研究奠定了一定的理论基础，并能为相关应用研究提供理论指导。
該研究基于歸因理論、疫苗理論、錨定理論，結閤相關文獻分析瞭在突髮公共事件傳播中運用雙麵信息策略的必要性和可行性，闡述瞭雙麵信息策略在突髮公共事件傳播中提高可信度及牴製謠言的作用，探索具體的實施策略。該研究為突髮公共事件的傳播和謠言的牴製研究奠定瞭一定的理論基礎，併能為相關應用研究提供理論指導。
해연구기우귀인이론、역묘이론、묘정이론，결합상관문헌분석료재돌발공공사건전파중운용쌍면신식책략적필요성화가행성，천술료쌍면신식책략재돌발공공사건전파중제고가신도급저제요언적작용，탐색구체적실시책략。해연구위돌발공공사건적전파화요언적저제연구전정료일정적이론기출，병능위상관응용연구제공이론지도。
Based on the attribution theory, vaccine theory and anchoring theory and taking in to account some relevant literatures, this paper analyzes the necessity and feasibility of applying two-sided message strategy in the communication of public emergencies, argues that the two-sided message strategy in the communication of public emergencies can be used to improve credibility and to resist to rumors and explores some specific implementation methods. The findings of this paper set a theoretic foundation for further researches into the communication of public emergencies and resistance to rumors and provide theoretic guidance to relevant application researches.
