渭南师范学院学报
渭南師範學院學報
위남사범학원학보
JOURNAL OF WEINAN TEACHERS COLLEGE
2015年
10期
79-84
,共6页
突发事件%社交媒体%公众%危机管理
突髮事件%社交媒體%公衆%危機管理
돌발사건%사교매체%공음%위궤관리
emergent events%social media%the public%crisis management
随着互联网技术的发展,社交媒体在突发事件中的作用可以划归为两类,一是社交媒体被用于传播信息和接受民众的信息反馈,提高公众与政府沟通的能力,二是社交媒体被用作危机管理的工具:一方面,在突发事件中不同类型的社交媒体使用者具有不同的动机,可能会带来负面的影响;另一方面,加强社会媒体在危机管理中的作用可以促进减小风险,有效应对突发事件。
隨著互聯網技術的髮展,社交媒體在突髮事件中的作用可以劃歸為兩類,一是社交媒體被用于傳播信息和接受民衆的信息反饋,提高公衆與政府溝通的能力,二是社交媒體被用作危機管理的工具:一方麵,在突髮事件中不同類型的社交媒體使用者具有不同的動機,可能會帶來負麵的影響;另一方麵,加彊社會媒體在危機管理中的作用可以促進減小風險,有效應對突髮事件。
수착호련망기술적발전,사교매체재돌발사건중적작용가이화귀위량류,일시사교매체피용우전파신식화접수민음적신식반궤,제고공음여정부구통적능력,이시사교매체피용작위궤관리적공구:일방면,재돌발사건중불동류형적사교매체사용자구유불동적동궤,가능회대래부면적영향;령일방면,가강사회매체재위궤관리중적작용가이촉진감소풍험,유효응대돌발사건。
With the development of internet technology, the role of social media during emergentevents can be classified into two classes.First of all, social media is used to release information and acceptance of the people’s information feedback, which in?creases the public’s ability to communicate with the government.The second effect is that social media is used as crisis management tools. On the one hand, the different types of social media users have different motives during emergent events, the use of social media may bring negative influence. On the other hand, the role of social media in crisis management can promote the risk reduced, effectively response emergent events. However, the research of the social media during emergent events is a young and dynamic field of research.As a consequence, more research is needed to understand, and it requires an interdisciplinary and in-depth research.