CAJ | 학술논문

微信公众平台以其互动即时通迅，群发推送信息的优势拥有了大规模的用户，越来越多的高校图书馆利用微信公众平台提供基础性和个性化的信息服务。但目前国内高校图书馆在微信公众平台建设方面还存在着诸多不足，主要表现在高校图书馆微信号关注人数不多，微信公众平台的交互功能没有得到有效的开发和利用、图书馆员对微信公众平台的服务功能掌握不够等方面。高校图书馆应更加重视微信公众平台的建设和服务功能的开发利用，加强对馆员利用微信公众平台提供信息服务能力的培训，为读者提供更加便捷、优质的服务。
미신공음평태이기호동즉시통신，군발추송신식적우세옹유료대규모적용호，월래월다적고교도서관이용미신공음평태제공기출성화개성화적신식복무。단목전국내고교도서관재미신공음평태건설방면환존재착제다불족，주요표현재고교도서관미신호관주인수불다，미신공음평태적교호공능몰유득도유효적개발화이용、도서관원대미신공음평태적복무공능장악불구등방면。고교도서관응경가중시미신공음평태적건설화복무공능적개발이용，가강대관원이용미신공음평태제공신식복무능력적배훈，위독자제공경가편첩、우질적복무。
WeChat attracts a massive number of users for its capacities of instant interactive communication and multi-end information transmission and a growing number of university libraries use WeChat as a public platform to offer their basic and individualized information service. However,there exist many problems related with the construction of the platform:a small number of users,insufficient development and exploitation of the interactive function,and the librarians’inadequate mastery of the service functions. To tackle the problems,it is necessary for the libraries to intensify the construction of the platform and exploitation of its service functions and strengthen the training of librarians so that better services will be offered to readers.