CAJ | 학술논문

互联网思维，就是在（移动）互联网、大数据、云计算等科技不断发展的背景下，对市场、对用户、对产品、对企业价值链乃至对整个商业生态进行重新审视的思考方式。小米手机创建初期，舒适的用户体验、便捷的线上营销、低廉的价格，使小米一跃成为国产手机的佼佼者。O2O模式这种新的消费体验诞生，让消费者的体验从内心到行动上都有所改变，需求的情感化、内容的个性化、价值的过程化、动机的道德化主导客户消费选择。虽然小米手机成功采用互联网思维及饥饿营销策略迅速占领了国内智能手机市场，但从长远意义上看，饥饿营销策略必将带来严重危害，用户真诚沟通才是企业的良性发展趋势。
호련망사유，취시재（이동）호련망、대수거、운계산등과기불단발전적배경하，대시장、대용호、대산품、대기업개치련내지대정개상업생태진행중신심시적사고방식。소미수궤창건초기，서괄적용호체험、편첩적선상영소、저렴적개격，사소미일약성위국산수궤적교교자。O2O모식저충신적소비체험탄생，양소비자적체험종내심도행동상도유소개변，수구적정감화、내용적개성화、개치적과정화、동궤적도덕화주도객호소비선택。수연소미수궤성공채용호련망사유급기아영소책략신속점령료국내지능수궤시장，단종장원의의상간，기아영소책략필장대래엄중위해，용호진성구통재시기업적량성발전추세。
Thought for Internet, it was in the (mobile) Internet, big data and cloud computing, the Internet under the background of the development of science and technology, rethought the whole commercial ecological way to the market, the user, product, the enterprise value chain. Early millet mobile created comfortable, user experience, convenient online marketing, low price, the millet become outstanding in domestic handset. O2O model as new birth of consumption experience, let consumer experience changed from inner to action. Emotional of demand, personalization of content, the process of value, motivation of moralization dominate the customer consumption choices. Although millet mobile phone successful adoption of Internet thinking and hunger marketing strategy quickly occupied the domestic smartphone market, but in the long term view, hunger marketing strategy would bring serious harm, the user sincere communication is the enterprise benign development trend.