CAJ | 학술논문

“非典”以来，我国参与健康传播实践的新闻媒体队伍不断壮大。然而，新闻媒体在健康传播中出现的不实报道等问题直接导致或加速了危机的生成和发展。本文通过对“非典”之后健康传播事件中危机事件的系统考察，分析新闻媒体报道与危机的关系以及对近年来危机生成和发展的社会情景及新趋势，在此基础之上尝试从健康传播理念、传播主体、传播渠道以及传播时机四个方面就未来新闻媒体如何更好开展健康传播实践提出一些建议。
“비전”이래，아국삼여건강전파실천적신문매체대오불단장대。연이，신문매체재건강전파중출현적불실보도등문제직접도치혹가속료위궤적생성화발전。본문통과대“비전”지후건강전파사건중위궤사건적계통고찰，분석신문매체보도여위궤적관계이급대근년래위궤생성화발전적사회정경급신추세，재차기출지상상시종건강전파이념、전파주체、전파거도이급전파시궤사개방면취미래신문매체여하경호개전건강전파실천제출일사건의。
Since the "SARS", the media team for health communication has grown up in China. However, the problem of false reports in health communication caused or aggravated the doctor-patient crisis. By reviewing of the crisis issues in health communication since "SARS", and by analyzing the new trend in relationship between news report and crisis, the authors try to give suggestions on how to promote the practice of health communication for future news media for four pespectives, include: idea of health communication, subject of communication, channels of communication, and chance of communication.