现代计算机（普及版）
現代計算機（普及版）
현대계산궤（보급판）
MODERN COMPUTER
2015年
5期
50-53
,共4页
电子商务%评论信息%口碑搜索%经营决策
電子商務%評論信息%口碑搜索%經營決策
전자상무%평론신식%구비수색%경영결책
E-commerce%Review Information%Reputation Search%Business Decisions
随着我国网络经济的快速发展以及网上购物市场需求规模的不断扩大，电商产品的满意度日益成为被关注的主要问题。在网络购物日益流行的今天，各类电商、商品不断涌现。为帮助用户在海量商品中选购到真正适合自身的商品，协助商家在制定商品营销策略时，方便、快捷地获取商品的消费者反响，自动化的观点挖掘变得越来越迫切需要。电子商务评价口碑数据挖掘技术的提出，为解决该问题提供方向。
隨著我國網絡經濟的快速髮展以及網上購物市場需求規模的不斷擴大，電商產品的滿意度日益成為被關註的主要問題。在網絡購物日益流行的今天，各類電商、商品不斷湧現。為幫助用戶在海量商品中選購到真正適閤自身的商品，協助商傢在製定商品營銷策略時，方便、快捷地穫取商品的消費者反響，自動化的觀點挖掘變得越來越迫切需要。電子商務評價口碑數據挖掘技術的提齣，為解決該問題提供方嚮。
수착아국망락경제적쾌속발전이급망상구물시장수구규모적불단확대，전상산품적만의도일익성위피관주적주요문제。재망락구물일익류행적금천，각류전상、상품불단용현。위방조용호재해량상품중선구도진정괄합자신적상품，협조상가재제정상품영소책략시，방편、쾌첩지획취상품적소비자반향，자동화적관점알굴변득월래월박절수요。전자상무평개구비수거알굴기술적제출，위해결해문제제공방향。
Along with the large scale of economy of network and rapid development of the online shopping in our country, product satisfaction has become main problems to be concerned. As the online shopping increasingly becomes popular today, all types of business, goods are con-stantly emerging. To help users in the massive commodity purchasing to really choose the suitable ones for their demand, assist businesses to make decisions based on getting the repercussions of the consumer conveniently, automated opinion mining is becoming more and more urgent. The introduction of the technology of the data mining to the e-commerce reputation, which provides the direction for solving the problem.
