山东大学学报（工学版）
山東大學學報（工學版）
산동대학학보（공학판）
JOURNAL OF SHANDONG UNIVERSITY(ENGINEERING SCIENCE)
2015年
3期
43-47
,共5页
农产品供应链%合同协调%Stackberg博弈%供应链协调%最优决策
農產品供應鏈%閤同協調%Stackberg博弈%供應鏈協調%最優決策
농산품공응련%합동협조%Stackberg박혁%공응련협조%최우결책
agricultural product supply chain%contract coordination%Stackberg gaming%supply chain coordination%op-timal decision-making
建立了由零售商与供应商组成的两级农产品供应链Stackberg博弈模型。基于农产品销售价格、销售量和新鲜度，分析了供应链非合作与协同合作两种情况下供应链的最优决策。相比供应链协同合作情形，非合作情形下农产品的销售价格、新鲜度、销售量指标表现较差，供应商和零售商的整体利润也低于供应链协同合作情形下的最优利润。仿真算例验证了供应链的协调效果。
建立瞭由零售商與供應商組成的兩級農產品供應鏈Stackberg博弈模型。基于農產品銷售價格、銷售量和新鮮度，分析瞭供應鏈非閤作與協同閤作兩種情況下供應鏈的最優決策。相比供應鏈協同閤作情形，非閤作情形下農產品的銷售價格、新鮮度、銷售量指標錶現較差，供應商和零售商的整體利潤也低于供應鏈協同閤作情形下的最優利潤。倣真算例驗證瞭供應鏈的協調效果。
건립료유령수상여공응상조성적량급농산품공응련Stackberg박혁모형。기우농산품소수개격、소수량화신선도，분석료공응련비합작여협동합작량충정황하공응련적최우결책。상비공응련협동합작정형，비합작정형하농산품적소수개격、신선도、소수량지표표현교차，공응상화령수상적정체리윤야저우공응련협동합작정형하적최우리윤。방진산례험증료공응련적협조효과。
Stackberg game model of two level agricultural product supply chain was founded in which the supplier was the leader,the retailer was the follower.Based on sales prices,sales volume and freshness,the optimal decision-mak-ing of agricultural product supply chain was analyzed on the assumption of two situations-noncooperation and coopera-tion.The results showed that the noncooperation had higher prices,lower freshness,less sales volume compared with cooperation.The total optimal profit of supplier and retailer in noncooperation situation was lower than that in coopera-tion situation.The good performance of the supply chain coordination was verified by the numerical simulation.
