CAJ | 학술논문

在“推-拉”理论视角下，通过对厦门国内滨海旅游者的问卷调查和深入访谈获得的第一手数据，利用因子分析法萃取出4个推力因子和3个拉力因子；其中，“休闲与体验”和“管理与服务”分别是最重要的推力因子和拉力因子。另外运用皮尔逊相关分析法探析推拉因子相互之间的关系；研究结果表明拉力因子中的滨海旅游资源与推力因子中的情感交流与康体的相关性最高，而拉力因子中的基础设施与服务和推力因子中的新奇与知识不存在相关性。研究结合定性和定量分析法，使得结论更具说服力，以期对旅游企业的产品开发和市场营销具有一定的参考价值，对旅游动机理论研究有所丰富。
재“추-랍”이론시각하，통과대하문국내빈해여유자적문권조사화심입방담획득적제일수수거，이용인자분석법췌취출4개추력인자화3개랍력인자；기중，“휴한여체험”화“관리여복무”분별시최중요적추력인자화랍력인자。령외운용피이손상관분석법탐석추랍인자상호지간적관계；연구결과표명랍력인자중적빈해여유자원여추력인자중적정감교류여강체적상관성최고，이랍력인자중적기출설시여복무화추력인자중적신기여지식불존재상관성。연구결합정성화정량분석법，사득결론경구설복력，이기대여유기업적산품개발화시장영소구유일정적삼고개치，대여유동궤이론연구유소봉부。
The paper makes a study of travel motiva tion of domestic coastal tourists in Xiamen and obtains first-hand data through questionnaire survey and in-depth interviews based on “push-pull” theory. First,the paper identifies four push and three pull motivation factors obtained by using factor analysis. Among them,“leisure & experience” and “management & services” appear to be the most important push and pull motivation factors respectively. Second,the finding reveals that pull and push does not exist correlation. As the result,targeted suggestions were given for tourism marketing and tourism product development which aims at the further development of Xiamen coastal tourism.