CAJ | 학술논문

多模态，在现代社会中，已成为了一个越来越普遍的现象，越来越多的语篇运用多种模态来表达意义。杂志封面也是一种涉及图像和文字的多模态语篇。封面上的图像和文字共同实现着封面的功能，如传递主题信息和吸引读者。同时，一本杂志的办刊风格和办刊宗旨在一个好的封面中也应该能够得到体现。因此，封面对一本杂志来说，有着十分重要的作用。该研究以《南方人物周刊》的封面为分析对象，旨在发现图像和文字是如何通过合作来传递信息和吸引读者的。同时，也关注了封面上的图像和文字是怎样体现该杂志的办刊宗旨和办刊风格的。为了便于分析，该研究将语料分为了三类，然后基于“视觉语法”和“模际互补理论”，对社会人物类的语料进行描述性的定性分析。通过分析发现，封面上的图像和文字之间存有互补关系；同时，图像和文字两者合作地体现着杂志“平等，宽容，人性”的办刊宗旨。
다모태，재현대사회중，이성위료일개월래월보편적현상，월래월다적어편운용다충모태래표체의의。잡지봉면야시일충섭급도상화문자적다모태어편。봉면상적도상화문자공동실현착봉면적공능，여전체주제신식화흡인독자。동시，일본잡지적판간풍격화판간종지재일개호적봉면중야응해능구득도체현。인차，봉면대일본잡지래설，유착십분중요적작용。해연구이《남방인물주간》적봉면위분석대상，지재발현도상화문자시여하통과합작래전체신식화흡인독자적。동시，야관주료봉면상적도상화문자시즘양체현해잡지적판간종지화판간풍격적。위료편우분석，해연구장어료분위료삼류，연후기우“시각어법”화“모제호보이론”，대사회인물류적어료진행묘술성적정성분석。통과분석발현，봉면상적도상화문자지간존유호보관계；동시，도상화문자량자합작지체현착잡지“평등，관용，인성”적판간종지。
Multimodality, or multimodal discourse, is very common in the modern society. There are more and more discourses in which more than one mode is used . The cover of magazine, which usually involves images and language, is a form of multimodal discourse. The images, or pictures, and language on the cover work together to inform readers of the main information and to at?tract their attention. Meanwhile, a good cover is supposed to be able to manifest the publishing style and publishing principles of the magazine. Thus, it is no exaggerating to state that the cover is of great significance to a magazine. The present research, using multimodal covers of the Nanfang People Weekly as data, aims at finding out how images and language on covers work together to express meaning. At the same time, the research pays attention to how the publishing principles get manifested through the images and language. The research, based on the theories of Visual Grammar and Intersemiotic Complementarity, makes a descriptive analysis of the data of the social people category. It is found out that an intersemiotic complementarity exists between the image and language on the cover and the two modes work cooperatively to manifest the publishing principles of“equality, tolerance and humanity”.