北京第二外国语学院学报
北京第二外國語學院學報
북경제이외국어학원학보
BEIJING SECOND FOREIGN LANGUAGE INSTITUTE JOURNAL
2015年
5期
64-72
,共9页
乡村旅游形象%结构层次%认知维度%认知变迁%历时性建构
鄉村旅遊形象%結構層次%認知維度%認知變遷%歷時性建構
향촌여유형상%결구층차%인지유도%인지변천%력시성건구
rural tourism image%structural hierarchy%cognitive dimension%cognitivechange%diachronic construction
本文运用语义学、完形心理学等原理分析了乡村旅游形象的发生历史、结构特征与构成要素、生成过程与层次、认知维度与认知变迁及其主体意识形态化的历时性建构特征。结论认为：乡村形象是一种极富于人性与温情的家园性召唤结构，可以从5个维度去认知；陶渊明和王维为后人演绎了田园与园林两种乡村栖居模式，并影响着今天大众乡村旅游的形象建构取向；乡村旅游形象是由乡村旅游相关大众与媒体共同参与建构的旅游性乡村形象，其建构正在促使旅游乡村由生命起源与生产化育的根性空间向观光度假性消费空间的转换；乡村旅游形象的历时性建构表现出深刻的主体意识形态化倾向，具体表现为诗性建构、政治性建构、多媒体旅游性建构等3个阶段的历时形态。
本文運用語義學、完形心理學等原理分析瞭鄉村旅遊形象的髮生歷史、結構特徵與構成要素、生成過程與層次、認知維度與認知變遷及其主體意識形態化的歷時性建構特徵。結論認為：鄉村形象是一種極富于人性與溫情的傢園性召喚結構，可以從5箇維度去認知；陶淵明和王維為後人縯繹瞭田園與園林兩種鄉村棲居模式，併影響著今天大衆鄉村旅遊的形象建構取嚮；鄉村旅遊形象是由鄉村旅遊相關大衆與媒體共同參與建構的旅遊性鄉村形象，其建構正在促使旅遊鄉村由生命起源與生產化育的根性空間嚮觀光度假性消費空間的轉換；鄉村旅遊形象的歷時性建構錶現齣深刻的主體意識形態化傾嚮，具體錶現為詩性建構、政治性建構、多媒體旅遊性建構等3箇階段的歷時形態。
본문운용어의학、완형심이학등원리분석료향촌여유형상적발생역사、결구특정여구성요소、생성과정여층차、인지유도여인지변천급기주체의식형태화적력시성건구특정。결론인위：향촌형상시일충겁부우인성여온정적가완성소환결구，가이종5개유도거인지；도연명화왕유위후인연역료전완여완림량충향촌서거모식，병영향착금천대음향촌여유적형상건구취향；향촌여유형상시유향촌여유상관대음여매체공동삼여건구적여유성향촌형상，기건구정재촉사여유향촌유생명기원여생산화육적근성공간향관광도가성소비공간적전환；향촌여유형상적력시성건구표현출심각적주체의식형태화경향，구체표현위시성건구、정치성건구、다매체여유성건구등3개계단적력시형태。
Based onsemantics and Gestalt psychology theory, thepaper analyzes the history, structure characteristics, constitute elements, generative process and hierarchy, cognitive dimensions and changes, and the subjectiveideologically diachronic constructionchar-acteristic of rural tourism.It concluded that, rural image is a homely calling structure with very humane and warmth feeling, and there arefive aspects in cognitive dimensions. Tao Yuanming and Wang Wei provided two different rural dwelling modes including pastoral and landscape patternwhichaffects the image today's mass rural tourism. Rural tourism image is typicalfor tourism constructedby the related rural tourism mass and media. The conversion of tourism ruralareafrom the root space of the origin and production of life to the consumption space of sightseeing holidayis justprompted by the construction.The diachronic constructionof ruraltourism imageshowed theforcefultendentiousness of subject awareness, and it can be explained as three-stageof diachronic forms includingthe poetic construction, politicalconstruction and multimedia tourism construction.
