上饶师范学院学报
上饒師範學院學報
상요사범학원학보
JOURNAL OF SHANGRAO TEACHERS COLLEGE
2015年
2期
82-86
,共5页
艺术产业%囚徒困境%应对策略%品牌化
藝術產業%囚徒睏境%應對策略%品牌化
예술산업%수도곤경%응대책략%품패화
art industry%prisoner’s dilemma%coping strategy%branding strategy
2009年,国务院常务会议审议通过了《文化产业振兴规划》,我国文化产业发展上升为国家战略。在残酷的市场博弈中,艺术产业各领域遭遇和陷入“囚徒困境”在所难免。国家、地区加强宏观调控力度,能够部分地帮助化解困境;理性地分析自我优势,正确定位,寻找到自我的核心竞争力,走一条“差异性”竞争道路也是有效对策;还应该进行“品牌化”建设,保持核心竞争力;倡导和加强合作,走“产业集群”发展道路,共享人力、物力资源则是最理想的破解策略。
2009年,國務院常務會議審議通過瞭《文化產業振興規劃》,我國文化產業髮展上升為國傢戰略。在殘酷的市場博弈中,藝術產業各領域遭遇和陷入“囚徒睏境”在所難免。國傢、地區加彊宏觀調控力度,能夠部分地幫助化解睏境;理性地分析自我優勢,正確定位,尋找到自我的覈心競爭力,走一條“差異性”競爭道路也是有效對策;還應該進行“品牌化”建設,保持覈心競爭力;倡導和加彊閤作,走“產業集群”髮展道路,共享人力、物力資源則是最理想的破解策略。
2009년,국무원상무회의심의통과료《문화산업진흥규화》,아국문화산업발전상승위국가전략。재잔혹적시장박혁중,예술산업각영역조우화함입“수도곤경”재소난면。국가、지구가강굉관조공력도,능구부분지방조화해곤경;이성지분석자아우세,정학정위,심조도자아적핵심경쟁력,주일조“차이성”경쟁도로야시유효대책;환응해진행“품패화”건설,보지핵심경쟁력;창도화가강합작,주“산업집군”발전도로,공향인력、물력자원칙시최이상적파해책략。
In 2009 ,the executive meeting of the State Council examined and adopted the “Plan for the Culture Industry Promotion” , the development of culture industry in China rose to a national strategy .In the brutal market game ,however ,“prisoner’s dilemma”of the art industry in various fields can hardly be avoided .The country and regions should enhance the macroscopic adjustment con-trol ,so as to partially help resolve the dilemma ;another strategy is that the art industry should reasonably analyze its own advan-tages ,have a correct direction ,find its own core competitive power and take a “diversity”competitive road;the art industry should also focus on brand building ,and keep the core competitive power ;the best coping strategy is to promote and strengthen coopera-tion ,to take an“industrial cluster”development road ,and to share manpower ,and material resources .