CAJ | 학술논문

北京乡村旅游经过自发发展、数量扩张、规范发展和品质提升4个阶段，实现了三大转变，形成了新的乡村旅游产品体系和乡村旅游的“北京模式”。但是，北京乡村旅游仍存在着同质化严重、形式单一、类型趋同、缺乏特色和创新、服务质量不高等不足之处。因此，从体验的角度出发，探讨，如何提升北京乡村旅游服务质量的对策。
북경향촌여유경과자발발전、수량확장、규범발전화품질제승4개계단，실현료삼대전변，형성료신적향촌여유산품체계화향촌여유적“북경모식”。단시，북경향촌여유잉존재착동질화엄중、형식단일、류형추동、결핍특색화창신、복무질량불고등불족지처。인차，종체험적각도출발，탐토，여하제승북경향촌여유복무질량적대책。
Rural Tourism in Beijing after the spontaneous development,quantity expansion,specification development and quality enhance four stages,the realization of the three major changes,forming a new system of the rural tourism products and tourism "Beijing model". But Beijing rural tourism still exist the homogenization of serious,in the form of a single,type of convergence,lack of features and innovation, service quality not high place. Therefore,starting to explore,from the perspective of experience,how to improve the Countermeasures of Beijing rural tourism service quality.