经济研究导刊
經濟研究導刊
경제연구도간
ECONOMIC RESEARCH GUIDE
2015年
14期
116-117,123
,共3页
崖州文化%天涯文化%品牌塑造
崖州文化%天涯文化%品牌塑造
애주문화%천애문화%품패소조
Cliff culture%Tianya culture%brand building
崖州是三亚历史上的称谓，其古城历代为州郡治所，迄今已有千余年。崖州地处我国最南边陲，扼海上丝绸之路要冲。其文化内涵呈现四个方面的特性：汉黎民族文化的融汇；基于海上丝绸之路的中外文化交汇；中原文化与天涯文化的交汇；多元宗教思想的影响，并由此形成其品牌特征。崖州文化积淀深厚，但随着崖州地名的消失，崖州文化及品牌也存在承载与发展之惑。
崖州是三亞歷史上的稱謂，其古城歷代為州郡治所，迄今已有韆餘年。崖州地處我國最南邊陲，扼海上絲綢之路要遲。其文化內涵呈現四箇方麵的特性：漢黎民族文化的融彙；基于海上絲綢之路的中外文化交彙；中原文化與天涯文化的交彙；多元宗教思想的影響，併由此形成其品牌特徵。崖州文化積澱深厚，但隨著崖州地名的消失，崖州文化及品牌也存在承載與髮展之惑。
애주시삼아역사상적칭위，기고성역대위주군치소，흘금이유천여년。애주지처아국최남변수，액해상사주지로요충。기문화내함정현사개방면적특성：한려민족문화적융회；기우해상사주지로적중외문화교회；중원문화여천애문화적교회；다원종교사상적영향，병유차형성기품패특정。애주문화적정심후，단수착애주지명적소실，애주문화급품패야존재승재여발전지혹。
Cliff is the history of Sanya city as its title,the county seat,so far,more than a thousand years. The state is located in the southernmost border of China,the maritime Silk Road hub choke. Its cultural connotation has four characteristics:the fusion of Han Li ethnic culture;based on the Silk Road on the sea in Chinese culture and foreign cultures;intersection of the culture of central plain and the limits of the earth;the influence of religious pluralism,and thus the formation of its brand identity. Ya,profound cultural accumulation,but with the names of the cliff cliff disappear,culture and brand are bearing and development.
