CAJ | 학술논문

谣谚是为了总结和传播社会生活及生产经验，蕴含民众智慧和经验的哲理总结，是语言与地域文化最典型的表现形式。湖州流传关于蚕桑、商贸、理财、商号、物产方面的谣谚，是理解和研究湖州商道文化的基点，其价值主要体现在湖州商道、史料、广告三个方面。
요언시위료총결화전파사회생활급생산경험，온함민음지혜화경험적철리총결，시어언여지역문화최전형적표현형식。호주류전관우잠상、상무、리재、상호、물산방면적요언，시리해화연구호주상도문화적기점，기개치주요체현재호주상도、사료、엄고삼개방면。
Ballads and sayings,which contain philosophical summary of wisdom and experience of the people,summarize and disseminate experience of social life and manufacturing experience.They are also the most typical form of expression.Ballads and sayings about sericulture,trading,managing fi-nances,business brand,local products,etc.are the starting point to understand and study Huzhou's commercial culture,and their value lies in business rules,commercial history and tourism advertising of the relative policy systems of the state and local educational administrative organs while considering their own characteristics and practical situation.