CAJ | 학술논문

近年来培训机构发展迅速，品牌出现严重同质化，企业只有根据自身行业特点对标志进行设计，塑造与之相符的培训机构形象，才能吸引并激发大众的情感，引起大众对培训机构的关注。而随着社会进步、大众需求的不断变化，个性化、人性化、民族化恰恰是培训机构与标志的共同发展结合点。在设计培训机构标志过程中，将两者自然而然地结合在一起，从而设计出与企业自身特点相符的标志。
근년래배훈궤구발전신속，품패출현엄중동질화，기업지유근거자신행업특점대표지진행설계，소조여지상부적배훈궤구형상，재능흡인병격발대음적정감，인기대음대배훈궤구적관주。이수착사회진보、대음수구적불단변화，개성화、인성화、민족화흡흡시배훈궤구여표지적공동발전결합점。재설계배훈궤구표지과정중，장량자자연이연지결합재일기，종이설계출여기업자신특점상부적표지。
In recent years ,with the rapid development of the training agency ,the logos of brands become increas-ingly the same .The firm can attract and stimulate people’s emotion and draw public attention only when they design their logos according to their characteristics .However ,with social progress ,the changing of public demands ,personalization , humanization and nationalization become the joint point of development for training agencies and logo designs .People can design their logo according to their characteristics only when they combine the feature of the training agency and logo nat-urally .