CAJ | 학술논문

针对商业性的书媒广告来探讨图书盈利的新空间，对我国书媒广告的现状进行了分析，并用案例展现了我国书媒广告发展历程，并提出了书媒广告三种发展策略和多方面的实际操作方法，希望微利时代的出版业，书媒广告能够成为图书营销中新的商业模式。
침대상업성적서매엄고래탐토도서영리적신공간，대아국서매엄고적현상진행료분석，병용안례전현료아국서매엄고발전역정，병제출료서매엄고삼충발전책략화다방면적실제조작방법，희망미리시대적출판업，서매엄고능구성위도서영소중신적상업모식。
In this paper the new space of book profit is discussed according to the commercial book-media advertise-ment. Cases are used to analyze the current situation of book-media advertising development. Three kinds of develop-ment strategies and the operation method are put forward; hoping book-media advertising can become a new business model in the era of meager profit publishing.