CAJ | 학술논문

书法产业和书法市场建设较晚，书法产业政策、体制建设滞后，书法产业集约化程度较低，书法资源的开发利用不充分，书法市场活力不足，书法文化附加值不高，书法家、消费者观念陈旧，书法经营者市场开拓能力弱。这些问题制约着书法产业的发展，需要采取相应的对策，以实现书法产业发展目标。应尽快设立书法市场开发策略，运用书法市场特有的经济规则，开拓书法市场的发展空间。同时，把书法产业和其它文化、艺术产业相结合，提高书法产业的竞争水平。
서법산업화서법시장건설교만，서법산업정책、체제건설체후，서법산업집약화정도교저，서법자원적개발이용불충분，서법시장활력불족，서법문화부가치불고，서법가、소비자관념진구，서법경영자시장개탁능력약。저사문제제약착서법산업적발전，수요채취상응적대책，이실현서법산업발전목표。응진쾌설립서법시장개발책략，운용서법시장특유적경제규칙，개탁서법시장적발전공간。동시，파서법산업화기타문화、예술산업상결합，제고서법산업적경쟁수평。
Calligraphy industry and market start late; calligraphy industrial policy and system construction lag. There exist problems as follows: Calligraphy industry intensive degree is low. Calligraphy resources develop inadequately. Calligraphy markets lack vigour. Calligraphy cultural added value is little. The concepts of both calligraphers and consumers are old-fashioned. Calligraphy operators’ market development ability is weak. All these problems restrict the development of calligraphy industry. Corresponding countermeasures must be taken so as to realize the development goals of calligraphy industry. The development strategy for calligraphy market should be worked out as soon as possible, and the economic rules of calligraphy market must be applied in its market space development. At the same time, the calligraphy industry combined with other culture and art industries can improve the competitive level of calligraphy industry.