武汉职业技术学院学报
武漢職業技術學院學報
무한직업기술학원학보
JOURNAL OF WUHAN TECHNICAL COLLEGE
2015年
3期
98-100
,共3页
邮轮旅游%国际邮轮乘务服务%游客满意度
郵輪旅遊%國際郵輪乘務服務%遊客滿意度
유륜여유%국제유륜승무복무%유객만의도
international cruise crew service%passenger’s satisfaction%cruise tourism
近年来,在中国刮起持续不断的“邮轮旅游”热,国际邮轮乘务服务与邮轮游客满意度之间的关系也经常被人们所提及。通过结合皇家加勒比中国发布的2013中国母港航次游客满意度问卷调查结果与笔者在“海洋水手号”上的亲身实践体验,阐述了我国邮轮旅游市场的发展现状与趋势,介绍了国际邮轮乘务服务的主要内容,主要分析了国际邮轮乘务服务与邮轮游客满意度之间的关系。结论显示,邮轮游客对国际邮轮乘务服务的满意度远远高出传统度假方式;国际邮轮乘务人员为了给乘客带来更加愉悦而难忘的旅程体验,同时为了增加自身的收入而努力提高服务质量。
近年來,在中國颳起持續不斷的“郵輪旅遊”熱,國際郵輪乘務服務與郵輪遊客滿意度之間的關繫也經常被人們所提及。通過結閤皇傢加勒比中國髮佈的2013中國母港航次遊客滿意度問捲調查結果與筆者在“海洋水手號”上的親身實踐體驗,闡述瞭我國郵輪旅遊市場的髮展現狀與趨勢,介紹瞭國際郵輪乘務服務的主要內容,主要分析瞭國際郵輪乘務服務與郵輪遊客滿意度之間的關繫。結論顯示,郵輪遊客對國際郵輪乘務服務的滿意度遠遠高齣傳統度假方式;國際郵輪乘務人員為瞭給乘客帶來更加愉悅而難忘的旅程體驗,同時為瞭增加自身的收入而努力提高服務質量。
근년래,재중국괄기지속불단적“유륜여유”열,국제유륜승무복무여유륜유객만의도지간적관계야경상피인문소제급。통과결합황가가륵비중국발포적2013중국모항항차유객만의도문권조사결과여필자재“해양수수호”상적친신실천체험,천술료아국유륜여유시장적발전현상여추세,개소료국제유륜승무복무적주요내용,주요분석료국제유륜승무복무여유륜유객만의도지간적관계。결론현시,유륜유객대국제유륜승무복무적만의도원원고출전통도가방식;국제유륜승무인원위료급승객대래경가유열이난망적려정체험,동시위료증가자신적수입이노력제고복무질량。
Recently, cruise travel has become popular in China. The relationship between international cruise crew service and cruise passenger satisfaction has been a hot topic of research. The paper studies results of questionnaire on the cruise passenger of RCCL in 2013 in China and presents the author’s personal experience on the “Mariner of the Seas”. Then, it elaborates on the development and trends of the Chinese cruise tourism market, introduces the main crew services provided by international cruise and discusses the relationship between the crew service and satisfaction of cruise passengers. The results show that cruise passengers’satisfaction is much higher than traditional vacationing. To bring a better travel experience and increase their income, the cruise crew would make every effort to improve their service quality.