CAJ | 학술논문

文章在当前旅游规划面临创新性不足、过度追求利益等一系列不足的情况下，从旅游凝视的角度对旅游规划所面临困境进行了探讨，认为旅游规划困境的根源来自于游客凝视、旅游规划者凝视和政府凝视的多重作用，表现为规划理念的流行化、旅游景点的雷同化和传统文化的商品化三个方面。
문장재당전여유규화면림창신성불족、과도추구이익등일계렬불족적정황하，종여유응시적각도대여유규화소면림곤경진행료탐토，인위여유규화곤경적근원래자우유객응시、여유규화자응시화정부응시적다중작용，표현위규화이념적류행화、여유경점적뢰동화화전통문화적상품화삼개방면。
Facing insufficient innovation excessive pursuit of interests in tourism planning and otherwise at present, this paper discussed the dilemma of tourism planning from the aspect of tourism gaze. It’s concluded that the dilemma tourism planning facing are rooted from the multiple effects of tourist gaze, tourism planners’ gaze and governments’ gaze;the popularizing of planning concept, the resemblance of tourism attractions and the commercialization of traditional culture were the three main problems.